Parallel is a collective of senior media and technology practitioners, working together to help modernise businesses.
Our specialty is using AI to build systems that take the cost and admin out of sales and marketing for SME’s in New Zealand.
We start by understanding your business, your current systems, the data you have, and your pain points
We create a practical plan that shows which tools, automations, and processes will deliver the biggest impact
We may build a prototype first, so you can see how things will work. We set up the systems, integrate AI and automation, and make sure everything works together smoothly
We stay on hand to refine, support, and grow the system with you
You are relying on manual processes that break when things get busy
Valuable staff hours being wasted on repetitive admin tasks that could be automated
You feel like you’re paying for too many tools that don’t talk to each other
You wish you could sound more professional and polished in your comms, without spending hours editing
The systems that worked when you were smaller are starting to show cracks
You are worried that your competitors are using AI to move smarter and faster than you
Your team is wasting hours moving data between spreadsheets or different software
You know some AI tools could help but it’s overwhelming and you don’t know where to start
You are collecting feedback from customers but not acting on it
You think you know your customers but actually haven’t spoken to them in a while
You are missing leads and follow-ups because your CRM isn’t set up properly
Your customer experience inconsistent because your systems aren’t connected
You are sitting on years of collected data but not turning it into insights you can act on
You have valuable customer stories and testimonials but no system to use them
“We saw our competitors becoming more active in the market and we knew we needed to improve. Parallel helped us understand our market better so we could establish a point of difference. They built automation and tech that provides a great customer experience for leads that come into the CRM."
”Dion Mead // Orogen