About Us

We’ve started, scaled, and run our own businesses — so we understand the common problems SMEs face first-hand. We’ve felt the pain of wasted time, clunky systems, and missed opportunities — because we’ve lived it.

We come from sales, marketing, and tech backgrounds. We translate AI into concepts that make sense. We speak your language and focus on business outcomes, not just shiny new tools.

Steve

Steve founded, scaled and sold a digital marketing agency. He knows the ins and outs of running a successful business and is an adviser to a number of companies on business strategy, systems, media, and sales-and-marketing technology.

Dave

Dave is the brand and marketing brain every company needs. With a background in brand strategy, advertising and technology in agencies in New Zealand and in London, he brings the different strands of communications together so they make sense for customers.

Mike

Mike brings years of experience as a web developer, business owner and technology consultant. He’s at the cutting edge of using AI to solve complex business problems — designing apps, building AI agents, and creating systems that deliver real results.

“AI will not replace humans, but those who use AI will replace those who don’t.”

Ginni Rometty (former IBM CEO)
© 2025 Parallel. All rights reserved.